Services
Our Spanish Content Development and Translation Services help our clients communicate effectively with their local Spanish speaking population. As a Latino owned agency based in New York City, we know multicultural Latino markets and focus only on English to Spanish translations and Spanish to English translations. Our translators are native speakers who know the language but also possess a keen understanding of the diverse Latino subcultures and dialects to provide the best translation for your target market. We will help you determine whether to use neutral Spanish or to localize the Spanish to a specific dialect.
We carefully match the right English-Spanish translator with the correct expertise for your project.
Our areas of industry expertise include legal, financial and professional sports. We handle everything from collateral material to websites to television and radio scripts.
We develop your Hispanic 'brand' or visual identity and messaging and then strategically integrate your firm's message and brand into their activities and environment. We research occupation, lifestyle, education level and media consumption habits of Hispanic populations in your geographic area and develop a brand and message that will resonate with your specific target group.
Marketing Planning & Market Research
Our core marketing capabilities include market research, planning, and execution. We conduct focus groups in Spanish in your target market, and provide you with reliable information on which to base your next campaign. We can provide as little or as much help as you need; from creating a Hispanic visual identity or brand for your firm to development and execution of strategy.
We evaluate the effectiveness of your firm's current Hispanic marketing efforts - track the effectiveness of online efforts and media campaigns; measure and monitor ROI, and, if needed, develop entirely new marketing programs.
Creating culturally relevant marketing materials means using symbols, colors and imagery that resonate with your target audience. We do everything from design to production of your brochure, annual report, newsletter or any other printed communications material. Call us at 646-709-7800 or email info@inzunzapr.com for a project quote.
Grassroots Marketing Events and Sponsorship
More than just fiestas and ferias, outreach at events offer something that mass media advertising doesn't; the opportunity to interact with your target market face to face, allowing consumers to come face to face with your service brand. Seeing your brand message, meeting your firm's people and consistently being present in the community and in the media, creates a favorable impression and builds brand loyalty better than a television spot.
Establishing third-party partnerships whether with a corporate partner or professional sports makes good business sense. We secure active and committed local and national partners - including sports teams, corporate and nonprofit groups (LULAC and NCLR) and media (Univision and Telemundo) to extend the reach and credibility of client messages.
Get Ahead 'En la Red'-Websites and Search Engine Marketing
Hispanic use of the internet has no place to go but up. But beware; English web sites simply translated into Spanish for the Hispanic market often miss the mark. In marketing professional services, to be effective online in Spanish, you must create unique visuals and messaging for unique audience(s). We create a 'sister' site in Spanish to your English site that includes all of the nuances of visuals and messaging that resonate with your local Hispanic audience. Website optimization in Spanish provides a great opportunity to reach your target audience.
Seeking to build a financial brand among Hispanics?
We use grassroots strategies to engage and build brand loyalty among consumers for financial brands. We reach and engage potential customers through community education, seminars, direct mail and promotions to promote financial literacy.
The key to connecting with and serving this market is education; removing the real and perceived barriers that prevent them from using the American banking system. New Hispanic immigrants, who tend to be first time banking users, need to be approached differently and served differently than the mass market. Call us at 646-709-7800 or email info@inzunzapr.com to learn more about banking to Latino immigrants.
