Mass Tort Marketing

Inzunza will help you be first to the Spanish speaking market positioning your firm to reach millions of potential Hispanic class-action members.While much has been said about the fast growing U.S. Hispanic population, it has been largely ignored by mass tort firms. Each year, millions of advertising dollars are spent on mass tort ads & internet marketing, targeting English-only consumers, while ignoring Spanish-dominant Latinos who consume media in mostly Spanish.

Inzunza will help you be first to the Spanish speaking market positioning your firm to reach millions of potential Hispanic class-action members.

Why You Need a
Hispanic Marketing Specialist

For effective mass tort marketing to Hispanics— find a specialist—not a generalist who simply adds ‘Hispanic Marketing’ to their laundry list of services. Most firms rush to air or print without thoroughly understanding that Latino consumers perceive ads differently based on significant differences in background and experiences than the general market.

Only a Latino marketing agency truly knows the nuances of the market that are key to understanding and getting the kind of response a firm needs. Our 19 years of experience with the Hispanic market, especially in the areas of brand development and consumer decision-making, informs our approach to planning, production and placement of all Mass Tort advertising

Our Approach:

  • TV– from concept and production to media buy and post-campaign evaluation
  • Spanish SEO– expert in optimizing your site for Spanish language exposure
  • Placement– client stories placed in major U.S. Spanish language media outlets

If your firm is interested in reaching and cultivating Hispanic class members, Inzunza can help quickly and effectively. From concept development to media buy, with access to top Latino contacts at all of the major production agencies and networks from New York and Miami to Los Angeles, your firm will get an authentic production placed strategically to get real results.

Call for a free evaluation: 646-709-7800